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Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015
In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media. In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More
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