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PHD Appoints Eileen Ooi to Lead Malaysia

Kuala Lumpur | 11 October 2016 – In an effort to sharpen the focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of PHD Malaysia, Eileen will lead all business functions with a mandate to drive business momentum and transforming the agency to the next level of success. Eileen will be reporting to newly appointed CEO of Omnicom Media Group Singapore & Malaysia - Ranga Somanathan and her appointment is effective from mid-October.

Eileen joins PHD with more than 14 years’ experience in communication & media planning, brand strategies, client leadership and team management. Prior to PHD, Eileen was the General Manager, Strategy & Platforms at Maxus Malaysia responsible for leading Maxus' operations with a focus on enhancing client relationships and growth strategy for the agency in the areas of commercial, digital, strategy, and innovation. Over the course of her career, Eileen has worked in senior leadership roles in media agencies (including being a regional strategic planner on the P&G account) and built her strengths in brand management and strategy, leading change in teams and mentoring the next generation of talent.

Commenting on the appointment, Susana Tsui, CEO, PHD APAC, said, “PHD markets in SEA have been gathering strong momentum over the past few months and the Malaysia is a key market within the region. Eileen is a highly self-motivated, creative and versatile agency leader who can build on PHD’s strong foundation in communications planning, innovation, digital and grow our capabilities in Malaysia. Eileen’s experience will not only strengthen our operations but act as a catalyst of change to drive PHD Malaysia to be a leading player in the industry.”

On her new role, Eileen Ooi said, “It is truly exciting to be part of a fast growing and forward thinking agency. PHD's philosophy of being a planning-led media agency and its bold culture are qualities that sets it apart in the industry. We are at an interesting tipping point today, as the era of Artificial Intelligence converge with communication planning. With its renowned global planning platform - SOURCE, I believe PHD is in a great position to partner with our clients to innovate and build successful brands. I look forward to continue to build upon PHD's strong foundations and take Malaysia into greater heights."

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For more information, please contact: Arundhati Saha (Arun), Marketing Communications Director APAC

+65 6876 6809 (DL) +65 96609741 (M)

Notes to editors:

About PHD (www.phdmedia.com)

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

PHD’s was named Global Media Agency of the Year 2013 at the Cristal Awards and also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden for the same year.

PHD was the most successful media network at the 2014 Cannes Lions International Festival of Creativity, winning more Gold Lions than any other agency. A total of four Gold and one Bronze were awarded, with a further 38 awards as the credited media agency, bringing PHD’s tally of awards to 43.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).

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