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Passion For Innovation: Regie Gavino To Head Omnicom Media Group's Ignition Factory

"She has a strong track record and fantastic understanding of the marketing and media landscape, " said Hermie De Leon, former President & CEO of Omnicom Media Group Philippines, current President and CEO of MPG Philippines.

Ms. De Leon continued:

"In our business, passion for innovation is pertinent for success. Her inquisitive nature, enthusiasm, combined with her professional experience and knowledge makes her a great addition to our team."

This was the confidence expressed for Regie Gavino as a valued Pinay Media Planner talent, back in January 2011, while she was still Omnicom Media Group Philippines' Communications Planning & Insights Director. As of March 2012, Regie Gavino leaves the post to head OMG's ideation house, Ignition Factory.

The same level of confidence expressed for her back in 2011 echoes today in the voice of Barry Cupples, CEO of Omnicom Media Group, Asia Pacific:

"I am confident that Regie, with the support of a talented local team, will live up to Ignition Factory’s promise of creating powerful brand stories. Regie’s talent of finding new ways in attacking a business problem is outstanding and in her new role, Regie will continue to be an asset to our operations in the Philippines."

Ms. Gavino has had an illustrious career in FMCG:
  • As Marketing Consultant for various companies
  • Head of Marketing of Splash Corporation
  • Manager of a division acquired from Kraft in Chicago, USA in Wrigley
  • Group Product Manager of Henkel
  • Five years in Universal Robina Corporation, leaving as Category Manager for the Candies business division

With this vast experience, client-side and media-wise, there is no doubt that Ms. Gavino will be able to lead her team in realizing this vision:

"Our goal is to dig deeper into the psyche of consumers and uncover unusual insights often overlooked or taken for granted, then from these insights we build groundbreaking media solutions using effective channels and technologies," said Gavino.

Ignition Factory, a shared business unit within Omnicom Media Group Philippines, aims to cater to clients of Omnicom Media Group and its subsidiaries: OMD, PHD, and M2M. For clients who aim for an exponential return in their investments, not to mention outstanding results, strategic positioning and effective campaigns, based on effective storytelling are crucial. This need, Ignition Factory seeks to fill for OMG.

With Regie Gavino's expertise, passion for innovation, and overall excellence, is what Omnicom Media Group will be able to leverage to drive its campaigns to the top.

Here's to you and your career in OMG Philippines, Ms. Regie Gavino! Pinay Media Planner is cheering your rise to the top!

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