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The Stellar Rise Of Emman Ordinanza

Quite long ago in the pre-digital age when there was still such a word as "boredom",  people would read Filipino comics.  Among the favorites was a character named Zuma.  Zuma's body has a snake part/protrusion on both his shoulders.

As told in the comics, Zuma is a demigod and the son of the Aztec serpent god Kukulkan ("Feathered Serpent"). He had been entombed in a buried Aztec pyramid until unearthed by an archaeological expedition team. Unleashed into the modern world, Zuma goes on a murderous rampage, preying particularly on virgin women who he rips and eats the hearts of.

One day in 2001, Zuma showed up on stage in a Christmas Party of what was then the hottest ad agency in the Philippines.  Unearthed not by an archaeological expedition team but by the fires of his own creativity, "Zuma" a.k.a. Emman Ordinanza, signaled the beginnings of his release from entombment.

For those who may not know it, our dear Emman had his beginnings in the Finance Department.  Mind you though, those were the days when the accountants and bookkeepers in Finance were themselves infected by the creativity which came from the other departments because then, everyone was "under one roof" so to speak.  So opposite from the unemotional and impassive folk we outsource our finance work to these days.

Just a few years after the Zuma appearance, Emman crossed over from Finance into Media at UniversalMcCann.  It was there under the tutelage of the 'best of the best' that Emman's rise began.

Then came the point when the UM stalwarts slipped into a three way diaspora.  Some went the way of Venus in Zenith Optimedia (then in Gamboa St.), some went the way of Malu Vasallo in OMD and then regrouping at MEC, and some went the way of moving into their own personal ventures of media sales.   The trailblazer that he was, Emman took a different route.  Mindshare.

Gathering more experience at Mindshare, Emman then hopped over to Starcom.  If one were to map out his offices, it would be as if he was just traveling from the Buendia side of Ayala Avenue all the way to EDSA.  However at the rate he was going, another stop in Ayala Avenue was too small a leap.

Little wonder then that the next appointment was overseas - Starcom South East Asia based in Singapore.  "Then after I was moved to Starcom China to handle P&G account", says Emman.  "I have lots of stories to tell.  I've been out for almost 5 years". 

Now, Emman Ordinanza is back in the Philippines - with
Zenith Optimedia Manila.  Through the quick chat with Emman, Pinaymediaplanner.ph could sense that there is still so much fire raging within.  "Digital is really growing, that's where the industry is going to anyway, but what I'm seeking for is more cross platform possibilities".

As we see Emman on the rise, one can really tell, this guy's going places.  CEO may just be a matter of time.  From where we stand, we give two thumbs up - definitely CEO material.  After all, how can you go wrong when the foundations have been laid in the supposed "backroom" of the Finance Department.

When Emman closes in to the top, world, you watch out!

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